Are you getting the most from your email?

We can help.


Founded in 2009, Active Engagement is a cutting-edge, digital political fundraising agency headquartered in historic Leesburg, Virginia.

Combining extensive conservative political fundraising experience with state-of-the-art design and an unparalleled knowledge of the political marketing universe, Active Engagement specializes in digital fundraising, donor acquisition, and data management for pro-liberty organizations and candidates.

As a boutique fundraising and acquisition agency, we are motivated by helping our clients engage supporters, grow their donor base, and net meaningful funds.

Active Engagement has raised more than $125 million for our conservative clients through custom built programs, and we take pride in being innovators who have radically changed the landscape of digital fundraising.


As fundraisers, it’s our goal to understand our clients’ unique needs and develop a tailored approach to help them raise money effectively.

The key ways we achieve these goals are through donor acquisition, digital fundraising, data management, and data brokerage.


Active Engagement has built some of the largest and highest-performing email lists in the country. Our team has helped clients acquire tens of millions of email opt-ins via email list rentals. In order to build a large, lucrative house file, AE implements a variety of engagement devices to attract potential supporters.


Managing an email file of hundreds of thousands of supporters can pose challenges to an organization of any size. List management has two main components: strategic messaging and technology. Active Engagement consults with clients on both facets.


Now for the fun part. After helping clients build a large supporter base and implementing the most advanced technical platforms available, Active Engagement works hand-in-hand with clients to generate maximum revenue from their email list.


Active Engagement has worked with leading pro-liberty and conservative candidates, political action committees, and nonprofit organizations for whom we’ve raised more than $125 million.

A sampling of past and present clients includes:

  • 1517
  • Alliance Defending Freedom
  • American Veterans Center
  • Blexit
  • Christian Legal Society
  • Colorado Christian University
  • Cross Examined.Org
  • Faith & Freedom Coalition
  • Family Research Council
  • Focus on the Family
  • Heartbeat International
  • Hillsdale College
  • Human Coalition
  • Not the Bee
  • Operation Smile
  • PragerU
  • The Babylon Bee
  • The Ben Shapiro Report
  • The Charlie Kirk Show
  • The Christian Post
  • The Daily Wire
  • The Heritage Foundation
  • The New York Sun
  • The Washington Free Beacon
  • Turning Point USA


  • Richard Norman Founder
  • JD Norman President & Owner
  • Brian Davis Chief Executive Officer
  • Abby Alger VP of Client Strategy
  • Mark Layman Chief Financial Officer
  • James DeBoer Chief People Officer
  • Alexander Bouffard Director, Special Projects
  • Justin Kimbrell Senior Developer
  • Micaela McMullan Data & Deliverability Manager
  • Josh Mullenix Director of Email Services
  • Greg Ayers Creative Director & Account Manager
  • Cody Dennis Account Manager
  • Mark Sell Deployment Specialist
  • Kristen Gibson Project Manager
  • John Hill Brokerage Coordinator
  • Jared Wiggins Graphic Designer
  • Barrett Velker Data Science
  • Charlie von Kleeck Data Analyst
  • Matt Lay Account Manager
  • Avery Andrick Production Coordinator


We are always on the lookout for creative professionals.

If you have a love of politics, fundraising, and technology, and think that you could be a fit for our team, please send along your resume with a description of what you can add to our growing company.


Active Engagement is headquartered in historic downtown Leesburg, Virginia, and also operates an office in Virginia’s scenic Shenandoah Valley.